by Michael Szapkiw | Brand Identity, Marketing
This will be a short post, but I really wanted to share this with you.
Have you heard the tale of the old man, boy and donkey? This passage / quote comes from Michael Port’s excellent Book Yourself Solid.
An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions.
Later, they passed some people that remarked: “What a shame, he makes that little boy walk.” They then decided they both would walk!
Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So, they both rode the donkey.
Now they passed some people that shamed them by saying how awful to put such a load on a poor donkey. The boy and man said they were probably right, so they decided to carry the donkey. As they crossed the bridge, they lost their grip on the animal and he fell into the river and drowned.
The moral of the story? In Marketing, if you try to please everyone, you might as well… Kiss your ass good-bye.
Hope you enjoyed this as I have.
Michael
by Michael Szapkiw | How to, News, Podcast, Website Design
Podcast Episode Overview
In this episode of Building a Website Pro, I share with you my Top 5 Tips for WordPress Themes: What I Wish Someone Would Have Told Me About Themes When I Started Learning WordPress.
More specifically, in this session you’ll learn: (more…)
by Michael Szapkiw | Eportfolio, How to, Website Design
Take Your Resume, Light a Match, and BURN IT
Now, while your resume is turning to ash, do yourself a favor. Give yourself an advantage over 99% (making that up, but it’s high) of your career competition.
Make an eportfolio. (Also known as an “electronic portfolio,” or “online portfolio”)
Nobody Cares About Your Black and White Resume Document
When you personally want to find information on a topic or find information on a person, where do you look? (more…)
by Michael Szapkiw | Podcast
Podcast Episode Overview
In this episode of Building a Website Pro, I share with you the must-know settings for a new WordPress installation. Where are they, which ones you should focus on, and what I suggest for setting them up.
More specifically, in this session you’ll find out about: (more…)
by Michael Szapkiw | News, Website Design
Pictured from left to right: Allison Hannigan, ME! (Michael Szapkiw), Neil Patrick Harris, Jason Segel, my lovely wife (Amanda), Cobie Smulders, and Josh Radnor.
The Story
Kids, I’m excited to tell you the story of how I met, “How I Met Your Mother” actors and actresses, directors and crew from the show.
It’s true.
My lovely wife and I were on the CBS sitcom, How I Met Your Mother. And it was… wait for it… wait for it a little longer… LEGENDARY (as Barney, Neil Patrick Harris, always says in the show). (more…)
